I got no response, but a few weeks after that, a network launched their think before you click campaign. The irony was, a news clip of the same network which launched the above campaign, was the trigger point of nationwide cyberbullying. Because of that, new laws were passed— the anti-cyber crime, anti-bullying and data privacy laws.
Add to that, an interesting jurisprudence by the Supreme Court. A resolution in a case wherein students were disbarred from marching on their graduation day because of online behaviour that violated school policy, underscored the need for schools and parents to work closely in ensuring kids will be responsible users of social media and mobile apps. Because of the changes in our digital landscape, our program further evolved.
Instead of the promise of severance pay , the dismissed employees received an email from the boss himself. A collection of woolly thoughts that can at best be described as warm words. The employees at the headquarters will now find out what a works council, which they are supposed to have rejected by a majority so far, can be good for.
It remains to be seen whether the works council Betriebsrat is competent at all. It is likely that the works council will try to negotiate a socialplan for the employees affected in Berlin. Should this also be successful for the headquarters, the Berlin employees can also hope for a severance payment.
If no social plan is concluded, the employees will have to take legal action against dismissal if they want to have a chance of not going home empty-handed. Over the course of the last 24 months trillions of dollars have been injected into the economy, which created a tremendous growth wave for the world. Everyone was a winner, everyone had access to capital and all companies had high valuations.
This was also favorable for Gorillas. Two months ago in March, the markets turned upside down, and since then the situation has continued to worsen. Please know that this decision does not reflect personal performance. I am and always will be grateful for your hard work and contribution to bring Gorillas to where it is today.
We will do our very best to support our impacted global office team mates. I have no words to describe how difficult it is to deliver this news to you. Even though it is my duty as a leader to make tough business decisions, it is also my responsibility to care for the ones that make everything we do possible: our crew.


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