What a beautiful city! Peter Economides and Christos Dimas Good to hear @idretta talking about the spot and #BrandGreece on @skaigr. Experience ; Global Chief Marketing Officer. Better Place. · less than a year ; Chair. Istanbul International Marketing Conference. · 2 years. The big party was followed by a great emptiness. Greece used to have a different image, as a romantic place instead of as a home to junk and. DELETE DATA FROM ETHEREUM SWARM

And he felt really proud of it. And so he should have done because that would have been quite a feat. To wean an entire nation off the gasoline habit. And he told me about this amazing young Israeli called Shai Agassi who had left a huge position at SAP on the West Coast in order to start up this company. And he told me how Shimon Peres had taken a personal interest in this project and how he had helped Shai to get this project on the road.

And I was amazed. Try it. But be warned that what you are driving now — whatever that car is — will forever feel so yesterday. Because electric feels so tomorrow. You start the car. And the only thing that happens is that a few small lights go on. And the computer starts up and asks you to tell it who you are. So you buckle up. Put the car in gear.

There is only one gear. And you put your foot on the gas. I mean on the accelerator. You take off. And the only sound you hear is a whirrrr and a slight whistle… You get pushed back in your seat because the acceleration is so good and the power curve is so continuous. And it is silent. It feels so civilized.

So evolved. So tomorrow. Think of it in terms of the Chevrolet Volt and Nissan Leaf. Though both have had their stumbles on the sales floor, the Volt had more difficulty explaining itself to consumers. The Leaf? It's just a car that runs on electricity instead of gas. The Volt? Have a seat, because that's a tad more complicated. Eventually, the Volt found its rhythm, but it had to spend a lot of time and money educating the public.

Better Place is in a similar, um, place. If its vehicles just ran on electricity, that would be one thing. But Better Place's battery-swap option? That adds a new layer of complexity. Worse for bean-counters, Better Place's current return on investment isn't all that big because a it has to devote massive sums of cash to infrastructure, and b the company is focused on penetrating fairly small car markets like Australia , Denmark , and Israel.

When Better Place ramps up its presence in the U. Economides replaces the former VP of marketing, Sigi Eshel.

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